Growbotics AB
Growbotics is an Invention hub and consulting agency within the fields of AI, Cloud engineering and product development, working with a variety of clients such as Klarna, Antler-startups and Marakanda.
With and end goal and brief to convey Growbotics vision as - “one-of-a-kind” into practice, they needed me to manifest their vision through the design of a website as well as graphic profile.
With and end goal and brief to convey Growbotics vision as - “one-of-a-kind” into practice, they needed me to manifest their vision through the design of a website as well as graphic profile.
● User Experience Design
● User Interface Design
● Interaction Design
● Web Design
● Graphic Profile
● User Interface Design
● Interaction Design
● Web Design
● Graphic Profile
Challenge
Growbotics needed me to design the graphical profile for their startup as well as a design for their website. They needed me to convey a certain image for their startup through visuals, both “in house” and for them to share publicly.
Solution
I developed the finalised deliveries through iterations and user-centred design methods, following the “Double Diamond” design process. The concept/graphic profile were showcased at Growbotics.se, their office and offline material.
In the design of the website, I was able to capitalize on Growbotics wish to showcase their core values, which I asked for them to conclude; creative, innovative, loyal and safe. This was attained by my work-process, which included testing and creating several low-fi and high-fi prototypes. Combining unusual and intriguing type of interactions, elements such as; draw to navigate, 3d visualised interface and triggering events by gameplay interactions, this together with a soothing and calming interface design.
Also by adding certain elements to the site, such as the eyes on the illustration following the cursor and the mystical timer on the page I was able to create a sense of playfullness as well as anticipation for the users.
The mockups and wireframes were delivered to the developer at Growbotics for them to implement.
In the design of the website, I was able to capitalize on Growbotics wish to showcase their core values, which I asked for them to conclude; creative, innovative, loyal and safe. This was attained by my work-process, which included testing and creating several low-fi and high-fi prototypes. Combining unusual and intriguing type of interactions, elements such as; draw to navigate, 3d visualised interface and triggering events by gameplay interactions, this together with a soothing and calming interface design.
Also by adding certain elements to the site, such as the eyes on the illustration following the cursor and the mystical timer on the page I was able to create a sense of playfullness as well as anticipation for the users.
The mockups and wireframes were delivered to the developer at Growbotics for them to implement.
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