Agoy AB
AgoyIt AB is a fintech startup in the accounting sector, challenging the large enterprise software corporations in the nordic countries. Founded by accountant expert Carl-Magnus Falk 2019. The same year (2019), AgoyIt went from idea to mvp and received funding from investors like; Johan Berg (ex CEO of Fortnox), Markus Jacobson (founder of the IT-company IStone) amongst others. I was the first employee together with a developer as a consultant, and took it from idea to a product on the market.
● User Experience Design
● User Interface Design
● Interaction Design
● Style Guide
● Project Management
● PR Content
Challenge
I worked as the Lead UX & UI Designer for Agoy to make sure that the platform met the users need. The idea for the platform were to fill a specific void within the industry with a cloud based platform. So I had to make sure that everything were user-friendly and easy to understand and work with for our user group. I also was in charge to create the visuals for the whole company.
Solution
By the use of the methodology; The double diamond process.I worked in a very iterative manner to translate the customer needs into features and expected product goals. I interacted with the target audience through qualitative research methods and high-fidelity user testing to be able to familiarise myself with their work process and get a solid understanding of whom the end users and their needs are. I conducted ideation sessions based on my “how might we” questions with the client where we brainstormed and iterated solutions to discover problems and/-or overall improvements of the product. I concluded everything and made sure to keep well structured requirement documents/ tickets within Jira, to ease the workload and communication for the development team which were scattered all around the globe.
To make sure that the platform were kept consistent I created a design-guide/ design-library as a template for the developers as well as the stakeholders. So everyone were kept up to date with visual iterations.In the beginning of the project I also changed the ways of communication and project management, I made sure that we worked in a more agile way, through SCRUM method since I noticed a lot of communication issues and misunderstandings with the previous communication methods. This had a big impact and made everything more effective.In addition to this I also helped Agoys PR-team with visuals, such as videos, animation and posters.
![](https://uploads-ssl.webflow.com/60589f6772301a93c30f62d6/6063109c6142ea278542233c_3.png)
Wireframe of the company list in Agoy
![](https://uploads-ssl.webflow.com/60589f6772301a93c30f62d6/6063124030048a6fbc9d301a_Agoy.png)
Wireframe of the accounting view
![](https://uploads-ssl.webflow.com/60589f6772301a93c30f62d6/6063126430048a2b289d30c5_Agoy2.png)
Wireframe of the document library
![](https://uploads-ssl.webflow.com/60589f6772301a93c30f62d6/60631288d4c2593118acd8c7_6.png)
Wireframe of the preview for uploaded files in the accounting view